![]() I always look at the most successful business model in history.The bicycle spoke model: One product or service with multiple spin offs to get paid from that one event. (money going out)? Then look at different ways to get paid (money coming in) and different ways to charge for your event, such as: flat fee, percentage of expenses, charge for time spent AKA hourly rate, percentage of budget plus expenses occurred, companionable rate? What are your expenses, operating costs, etc. How will you get your first client? How will you charge, get payment, pay others etc? Like all business you need to make sure what comes in is greater than what goes out. What you do need is a route to the client, and how much that is gonna cost you also known as Cost of Client Acquisition. It’s not the MUST HAVE everyone says it is. Stories have been around since the start of time so use their power. Share your success and allow others to do the same. So why not create places to showcase your work, start a newsletter, accounts on Instagram, Pinterest and LinkedIn. They say a picture can say a thousand words. Tip 4: Sharing is Caring/Show it or Lose itĮvery photographer has a portfolio, every model a zed card. Most big name clients want to work with a group who get on, so this makes the decision making a lot easier. I am not soliciting here, I am honestly hoping to help.Īlso get a good group of suppliers,vendors and staff who trust you as they will often recommend party planners to their clients. I also then link in with them on LinkedIn and again mention where we met, what I do, and offer to be of some use in the future. Be of use and then others will find a use for you, has been my experience. When you send the follow up make sure all your services are included in your email signature, however try and remember the Japanese and always give something before asking. Party Planner Tech Trick: Download Roger – a great app that helps with contact info and follow up. It is easy to collect cards and drop them in your drawer or add them to your phone contacts but it’s best to follow up as soon as possible. You are a Party Planning squirrel and every contact number, name and email address is a nut that you will need later. Some important acronyms I live by and swear by: In party planning it is both what you know (see above) AND who you know. What are the best products? What are the best services to offer? Who is your target market, or avatar? Will you offer transparent pricing, free venue finding or full service event management? Tip 3: Your Network is your Net Worth Master an arena, a service, a type of event, then master what clients you want to work with, what vendors do they use, what venues, what magazines do they read and what party planners do they already work with? Time to become Dexter (the tv show of a serial killer, not the lab guy) and learn everything about your new niche. Later you can go back to a boutique of offerings to your clients but for now it’s all about mastery. Choose a niche and focus on getting as much experience in that niche as possible. You need to go from Jack (or Jill) of all trades to a master of one. You ask for a promotion, a step up, take lead on an event. This is the step where you stop being the horse and start being the rider. The more you know in every facet of events, the more you can do, manage and charge for your services. In short, how much you know and can action with confidence will get you more clients #FACT. In the beginning I took a position at a venue conglomerate, half way through my career I took work at a caterer and then a global agency and recently at a well known hospitality chain. If fortune favours you, work for a credible and experienced event planner or agencies. If this means you need to volunteer your time at no fee, do so as this is the best investment you will ever make. ![]() Get as much experience as you can, in any and all event forms, from floristry, catering, awards, celebrations and everything in-between. Tip 1: You need to work in events to work in events, huh?! I hope these tips help you live your dreams of being one of the greatest and show you how best to get started. So, today marks the start of a new chapter, I have decided to answer this question for once and for all and share right here, right now with all the readers of EventMB. Lately though I realise that sharing my top tips and helping others is more important than how many people are in the same game as me. My reasons were simple, I did not want to create competition for myself. So it is no surprise that if I had a penny for every time I was asked, “How do I become a premier party planner?” I would be a very wealthy man. Where most people pay to party, I get paid to party.
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